WASHINGTON, DC – JANSON is proud to announce its brand strategy work with Cypress International to elevate their online presence and showcase a corporate brand that is reflective of their expertise, and proven performance as consultants for the nation’s top defense leaders.
JANSON’s team of strategists, developers and designers worked with the Cypress team every step of the way to create a new look and feel to their corporate identity and supporting marketing products and online tools. JANSON’s content strategists developed a new editorial plan for The Cypress Perspective – the company’s podcast series that offers industry leaders what they need to know regarding the future of defense innovation.
“We were ready to make a change and elevate our website and corporate brand to be consistent with the quality of work that we deliver to our clients,” said David Halverson, Cypress International CEO and Chairman and retired US Army Lieutenant General. “JANSON was just the company to take on this task and give our brand platform the overhaul it needed.”
The JANSON approach to brand identity and strategy is client-focused and intentional. We listen to the needs of our clients, their business goals, and what their end results need to achieve.
“Cypress is an organization that embodies the best and brightest Subject Matter Experts within the defense industry,” said Janet Chihocky, CEO of JANSON. “Our mission was to align their brand promise with the quality solutions the organization provides. I am incredibly pleased with the amazing work that the JANSON team delivered – smart solutions.”
JANSON is a unified branding and communications company that brings customized solutions for its military, defense, and federal customers worldwide. To learn more, please visit jansoncom.com.