Janet Chihocky, JANSON Founder & CEO
Janet Chihocky launched her career in the late 1980s with a global aerospace company and was heavily involved in the communications and marketing efforts for the company’s space launch vehicles and satellite programs. At the age of 27, she started JANSON Communications with a focus on aerospace and, eventually, the Department of Defense market (DoD).
As the CEO of JANSON, Janet leads the team of over 25 strategists, analysts and communications professionals while serving as a lead strategist for several of the firm’s accounts. She is an advisor to military leaders and civilian executives and is a focused expert on such topics as brand positioning, market intelligence and strategic communications. She takes an active role in strengthening an organization’s brand and communications strategies for helping JANSON’s DoD clients communicate their readiness value that drives measurable outcomes for their missions.
Janet leads the company’s new business development initiatives and stakeholder relationship management.
David Reeths, Principal Analyst
David Reeths is Principal Analyst with JANSON Communications, providing market analysis, strategy, and marketing and communications support to US Army, other US government, and commercial clients. Mr. Reeths previously worked in London as the Director, Aerospace & Defense Consulting and in the US as a Product Manager for Jane’s. Prior to that, he was a Program Manager for Cubic for several software development programs for the DoD and is Defense Acquisition University trained Software Acquisition Program Manager. In addition, as a civilian contractor he has been a Strategic Planner in the Pentagon for HQ USAF, a Treaty Compliance and Counter-WMD Officer for Pacific Air Forces, a Joint Exercise Planning Officer for Pacific Fleet, and led the Warfighter IPT (responsible for end-user contact, requirements support, and marketing) for Joint Program Manager Information Systems, part of the Joint Program Executive Office, Chemical and Biological Defense. As an officer with the US Navy Reserve, his final assignment was leading the China Operational Intelligence Cell at what was then the Joint Intelligence Center – Pacific in Honolulu.
He is a certified Product Marketing Manager, Scrum Master, and Scrum Product Owner and has a Mini-MBA from the University of St. Thomas. He earned a BA with honors from the University of Minnesota, a MS from Georgia Tech, and a MA from Indiana University, where he completed all the requirements for a PhD in Political Science/Institutional Economics, except the dissertation, under eventual Nobel Prize winner Elinor Ostrom, before leaving his dissertation after 9/11 to provide full time support to the DoD in late 2001. He is currently a PhD student in Public Affairs/Public Policy at the Humphrey School of Public Affairs at the University of Minnesota.
Jessica Smith, Communications Director
Jess Smith, an Air Force veteran with 21 years of communications experience, is the Communications Program Director for JANSON. She has extensive experience providing strategic communications support in all avenues of communications including crisis communications, strategic communication planning, internal communications, media relations, community relations, speech writing and event planning. Jess has provided trusted guidance and support to corporate and military leaders to help develop communication strategies to increase revenue, productivity and organizational vision.
Jess previously worked at Sikorsky, Lockheed Martin where she supported communication efforts focused on Future Vertical Lift and autonomy integration into helicopters as well as all internal and external public relations for the Engineering and Technology Division of Sikorsky. Throughout her career, Jess has led communications programs for general officers as well as corporate executives with measurable successful results. Her support to military programs both in and out of the uniform has brought her from the U-2 program at Beale Air Force Base in California to Langley Air Force Base where she was the Public Affairs Officer for the Commander of Air Combat Command (ACC) to working at the Air Force Press Desk in the Pentagon directly following 9/11. During time spent in Haiti and Afghanistan in uniform, Jess has a full appreciation “rolling up her sleeves” to accomplish the mission as well as strategizing with commanders to align all aspects of communication efforts to maximize stakeholder knowledge and public understanding.
Jess dives into learning and understanding her client’s mission to better help communicate each objective to any target audience in the most effective way possible. Her experience in leading communication programs for defense acquisition, intelligence and highly technical programs have enabled her to lead clients through media, congressional and government executive stakeholder engagements at all levels.
Rachel Phillips, Creative Director
Rachel Phillips serves as director of branding services and creative director for JANSON Communications, bringing more than 25 years of experience in brand and identity development, content strategy, print and digital design, and integrated marketing campaigns. She has extensive experience in all aspects of the creative process from client counsel to design strategy and implementation, and is grounded in a background of business and marketing. Rachel has deep experience in providing strategic direction and vision for communications across multiple content channels. She combines business and creative goals to produce integrated brand and content solutions.
As a branding expert, she has led branding and re-branding projects for SaferChoice, the EPA rebrand of its Design for the Environment label; as well as leading the re-brand of the National Apartment Association (NAA), SEPA (Smart Electric Power Association) and AMC (U.S. Army Materiel Command). She also led branding and design for the award-winning U.S. Department of Commerce’s Digital TV Converter Box Coupon Program. As a former Creative Director for Ketchum Digital, she led brand development projects for Sarah Cannon Cancer Institute, two initiatives for the U.S. Department of Health and Human Services’ (HHS) Human Trafficking campaigns, the Centers for Medicare and Medicaid Services’ ICD-10 initiative, the National Heart, Lung, and Blood Institute among many others.
During her career, she has served as the lead creative director for visual design, brand experience, immersive experiences and content design for a wide range of clients including the U.S. Army, HHS, Hain Celestial, Zoetis, National Apartment Association, Look Good Feel Better, Office of the National Coordinator for Health Information Technology (ONC), MasterCard, GlaxoSmithKline Oncology, The Clorox Company, Kraft Foods, and many others.
Jeff McCormack, Corporate Chaplain
Jeff McCormack is a native Northern Virginian. He has degrees in Psychology and was a business owner for more than 20 years before being called to full time ministry. He has been able to use his life experiences and training to minister to hurting people in all walks of life. After several years as a congregational care pastor at his home church, God called Jeff and his wife Mary to serve as part of Cru Military. Jeff & Mary’s experience in equipping lay people to minister to those who are struggling was a perfect blend with Cru Military’s “Bridges to Healing” program which led them to going on staff.
While continuing to serve in Cru Military, Jeff joined JANSON in early 2018 as company’s Corporate Chaplain. In this role, Jeff leads a once a month corporate Bible study and serves as a counselor/ spiritual mentor to members of the JANSON staff.