U.S. Army Reserve Command-Family Programs (USARCFP)
Raise awareness of USARCFP Family Programs, initiatives and hotline among diverse stakeholder groups, which spanned age, ethnicities and geographies.
How We Delivered
JANSON developed a communications plan and organized and aligned it to all goals and available resources, including website, social media, email, hotline, magazine and printed collateral materials, by leveraging a master battle rhythm and customized platform timelines. U.S. Army Reserve Families increased their participation in “Military Saves” by 200% over the previous year, while call volumes to the hotline increased by 30%.