We deliver integrated media relations campaigns that maximize positive coverage—from national-level exposure to localized concentration to targeted media.
To successfully integrate and align client media relations efforts with overarching strategic communications efforts, JANSON will apply a proactive media relations approach, enabling you to engage media to cover your relevant news and feature stories and communicate your key messages. We employ strategies that allow for quick responses to media inquiries when needed and provide training and consultation to key program representatives for both media and legislative audiences in crisis, planning or impact situations.
Our agile and responsive approach to any media situation provides value-added results to our clients. The development of media strategies includes careful consideration of messages, target audiences and use of various outreach mechanisms including TV, radio, Web and print media.
- Media relations audit
- Key message development & management
- Press releases & press kits
- Opinion articles
- Communication workshops & media training
- Crisis media communication plans
- International & domestic press events
- Media outreach & placement
- Channel identification
- Media relationship management
- Media monitoring & evaluation
- Social media
- Monitoring & assessment
- Competitor analysis
- New media strategy development
- Content & channel creation