We Deliver…integrated media relations campaigns that maximizes positive coverage.
JANSON understands how to successfully integrate and align client media relations efforts with overarching strategic communications efforts. We will apply a proactive media relations approach, enabling you to engage media to cover the relevant stories and communicate your messages. We will employ strategies that allow for quick responses to media inquiries when needed. As part of your media relations strategy, we provide training and consultation to key program representatives for both media and legislative audiences in crisis, planning or impact situations.
Our agile and responsive approach to any media situation provides value-added skills to our clients. The development of media strategies includes careful consideration of messages, target audiences and use of various outreach mechanisms including TV, radio, Web and print media. Our method is part of the greater strategic communications framework that defines stakeholders, messages to be communicated and effective communications channels that Deliver!
Our services include:
- Media relations audit
- Key message development and management
- Press releases and press kits
- Opinion articles
- Communication workshops and media training
- Managing media inquiries
- Crisis media communication plans
- International and domestic press events
- Media outreach and placement
- Channel identification
- Media relationship management
- Media monitoring and evaluation
- Social media
- Monitoring and assessment
- Competitor analysis
- New media strategy development
- Content and channel creation