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STRATEGY & PLANNING

JANSON works collaboratively with the client to create communications and branding solutions that advance their goals and mission.

We utilize a communications framework and systems approach designed to seamlessly address our customers’ individual goals and the pressing challenges they all face in today’s ever-changing, polarized and high-threat climate.

As an organization follows its path toward dynamic change and new market penetration, JANSON defines, evaluates, develops and helps deploy effective internal and external communications strategies that serve as a roadmap to successfully navigating a complex development, implementation and growth plan. Our unique combination of team capabilities, communications discipline and long-duration market experience help clients employ strategies and programs that achieve measurable results.

Our approach for reaching your audiences combines both technical expertise and communications excellence to create strategies, messages and outreach platforms that are compelling, broadly understood and measurable to attain the kind of maximum impact that delivers real results.

  • Market Planning
    • Strengths, weaknesses, opportunities and threats (SWOT) analysis
    • Domestic and international market strategy
    • Competitive assessments
    • Value offerings

  • Communications Planning
    • Communications strategy
    • Internal and external communications
    • Positioning strategy