U.S. Army Sustainment Command (ASC)
ASC required design, messaging and branding services to develop enduring images and displays that were aligned with and sets forth the Army’s long term vision for how ASC operationalizes its output to deliver Global Readiness.
How We Delivered
The strategy and planning documents we developed for the ASC buildings serves as the cornerstone of the messaging and design approach and served as the roadmap for development of the displays (static and interactive). Our approach nested with the Army-wide branding guidelines and future force messaging to ensure we informed stakeholders how ASC provides Combat Service Support to Soldiers worldwide. JANSON designed concepts for ASC that reflect Logistics Readiness and celebrate the workforce with an emphasis on “Mission First, People Always.” Our team used the available wall space, lobbies, floor space, conference rooms, ceilings and hallways to drive effective messaging and impact. We provided technical drawings, layouts, elevations, and detailed design drawings and renderings. We applied our proven design development process to manage ASC’s re-design program. We delivered an effective, strategically aligned, and well-managed Command re-design for two large office buildings delivering a museum quality approach that ensured stakeholders are informed and engaged while maximizing cost efficiencies and mission effectiveness.